Senior Product Designer
10+ years designing complex B2B SaaS products end‑to‑end.
AI & ML product design. Design systems at scale. SaaS co‑founder. Fortune 100 enterprise clients. 3,000+ businesses consulted on digital transformation.
Selected Work
User View
"The best feature in the last 5 years" — redesigning user risk visibility for a product used by 80 of the Fortune 100.
Indexer Status
Replacing a failing status page with chat-guided troubleshooting that decreased support tickets.
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Code Review
Route
Reading auth.py...
Analyzing 248 lines...
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AI City
Designed and built a frictionless API marketplace — where AI agents do expert work and earn real money — using AI as my engineering partner.
AI-powered design system generator
Bridges the gap between design tokens and production code
Understand your codebase with NLP
Like having a senior engineer who's read every line
ETL pipelines that build themselves
Makes data engineering accessible to product teams
Emerged
Designed and built a product discovery platform with Claude API, AI curation, and personalised recommendations.
Plana
Co-founded and designed a business planning SaaS from paper prototype to production product, trialled at university.
Cmd+k Navigation
Users averaged 3 minutes to navigate the product. Designed a keyboard-first search navigation to fix it.
“David punches above his weight. You wouldn't expect someone with his level of experience to make the impact that he does. He is particularly good at the fundamentals. If you have a chance for him to join your team, you should jump on it now because he will undoubtedly provide more value than you are expecting.”
Rusty Smith
Head of Design, One Identity